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A Study on the Purchase Behavior of Buying Children Mobile Phones

Received: 29 October 2016     Accepted: 24 November 2016     Published: 18 March 2017
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Abstract

This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.

Published in Psychology and Behavioral Sciences (Volume 6, Issue 1)
DOI 10.11648/j.pbs.20170601.12
Page(s) 9-15
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2017. Published by Science Publishing Group

Keywords

Mobile Phone, Purchasing Behavior, Purchase Decision-Making

References
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Cite This Article
  • APA Style

    Wen-Ke Liang, Yu-Han Li. (2017). A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychology and Behavioral Sciences, 6(1), 9-15. https://doi.org/10.11648/j.pbs.20170601.12

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    ACS Style

    Wen-Ke Liang; Yu-Han Li. A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychol. Behav. Sci. 2017, 6(1), 9-15. doi: 10.11648/j.pbs.20170601.12

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    AMA Style

    Wen-Ke Liang, Yu-Han Li. A Study on the Purchase Behavior of Buying Children Mobile Phones. Psychol Behav Sci. 2017;6(1):9-15. doi: 10.11648/j.pbs.20170601.12

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  • @article{10.11648/j.pbs.20170601.12,
      author = {Wen-Ke Liang and Yu-Han Li},
      title = {A Study on the Purchase Behavior of Buying Children Mobile Phones},
      journal = {Psychology and Behavioral Sciences},
      volume = {6},
      number = {1},
      pages = {9-15},
      doi = {10.11648/j.pbs.20170601.12},
      url = {https://doi.org/10.11648/j.pbs.20170601.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.pbs.20170601.12},
      abstract = {This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.},
     year = {2017}
    }
    

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    T1  - A Study on the Purchase Behavior of Buying Children Mobile Phones
    AU  - Wen-Ke Liang
    AU  - Yu-Han Li
    Y1  - 2017/03/18
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    N1  - https://doi.org/10.11648/j.pbs.20170601.12
    DO  - 10.11648/j.pbs.20170601.12
    T2  - Psychology and Behavioral Sciences
    JF  - Psychology and Behavioral Sciences
    JO  - Psychology and Behavioral Sciences
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    PB  - Science Publishing Group
    SN  - 2328-7845
    UR  - https://doi.org/10.11648/j.pbs.20170601.12
    AB  - This study is aimed to explore what factors may affect parents when they want to buy mobile phones for children, and discuss the motivation of parents on buying mobile phones for children. After understanding the purchase factors and the purchase motivation of parents, this study can attempt to know further about parents’ purchasing behavior and their purchase decision-making. The researcher of this study used in-depth interviews to interview with forty respondents which contained ten pairs of parents and children who already have a mobile phone and ten pairs of parents and children who do not have a mobile phone now. Based on the results of interviews, the primary purchase factor is the price of mobile phones. Parents think that the price of a mobile phone has to be within reasonable limits. The secondary purchase factor is the function of mobile phones. Parents hope that the functions for children to use can be as simple as possible. Besides, parents also hope that there can be some limit and learning functions for children to use. The main motivation of parents on buying mobile phones for children is the convenience of contact. Parents think that when children really have the need to use a mobile phone, they will consider buying one for children.
    VL  - 6
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Author Information
  • Department of International Business, Southern Taiwan University of Science and Technology, Tainan, Taiwan

  • Department of Applied English, Southern Taiwan University of Science and Technology, Tainan, Taiwan

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